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A clearer way to find what's ripe
Growth brings possibilities. The RIPE Process™ helps growing consumer brands determine where to play, define how to win, and build the plan to make it happen. Powered by our proprietary RIPE Toolkit™, we bring structure and experienced marketing thinking to the decisions that matter most.
What is the RIPE Process™?
The RIPE Process™ is our practical framework for turning growth potential into focused action.
We start by understanding the business and market, identify the opportunities with the greatest potential, define the positioning that will help the brand win, and build a clear plan to bring it to market.
Every step is grounded in your business, your customers, and the realities of your market.
The Four Stages of the RIPE Process™
R — Review the Ground
"Before we grow anything, we check the ground."
Growth starts with understanding where you stand today.
We dig into your business, customers, competition, products and goals to build a clear picture of what’s working, what’s getting in the way, and what’s happening around you.
The goal: Understand where you are.
Included Tool: The Ground Check™
I — Identify the RIPE Opportunity
“Not every opportunity is equally ripe.”
Growth gets easier when you know where to focus.
We evaluate the opportunities in front of you and determine which have the greatest potential to move the business forward, so your time, energy and investment go where they can make the biggest difference.
The goal: Decide where to play.
Included Tool: The RIPE Opportunity Map™
P — Pick the Message
“If the message can’t work on a roadside sign, it isn’t clear enough yet.”
The strongest messages start with sharp positioning.
We define what makes your brand relevant, differentiated and worth choosing, then translate that strategy into a clear story customers can quickly understand and believe.
The goal: Define how to win.
Included Tools:
The Roadside Sign Test™
The Easy-to-Pick Scorecard™
E — Extend into Market
“A great strategy only matters when you put it to work.”
We turn the strategy into a focused plan for bringing it to market, aligning priorities, channels, actions, ownership and measures of success.
Depending on the engagement, we can also work alongside your team to provide the experienced marketing leadership needed to keep the plan moving forward.
The goal: Make it happen.
Included Tool: The Market Stand Plan™
The RIPE Toolkit™
Good strategy shouldn’t live in a presentation.
The RIPE Toolkit™ turns each stage of the process into a practical working framework, helping teams evaluate opportunities, make decisions, align priorities and move from thinking to action.
Included Frameworks
- The Ground Check™
- The RIPE Opportunity Map™
- The Roadside Sign Test™
- The Easy-to-Pick Scorecard™
- The Market Stand Plan™